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Writers Guidelines
Writers' Guideline Table of Contents Editorial Statement Editorial Focus What we're looking for...
Career-enhancing articles
Technical articles
How to submit articles
Send materials to...
helpdesk@mcsemag.info
Payment or Compensation: none
Appendix B: Case studies
Editorial Statement
MCSE Magazine is the
independent technical and career magazine
for the elite IT professional and those responsible for managing infrastructure & personnel. We occupy a unique niche among magazines--no other publication is focused solely on the
interests and concerns
of Microsoft Certified Professionals.
Our readers are not necessarily Microsoft certified people. They are
managers
,
consultants
,
government and university members
, HR professionals,
young professionals
and many more.
Editorial Focus
MCSE Magazine provides our reader with technical, career, and professional development information in a single,
easy to read
source.
Information is supplemented with columns on technical tips and real-world experiences from
practicing MCP
s. Recognizing that readers are inundated with monotonous technical detail, we strive to develop
a "light" approach
to our writing.
Subject:
Technical information
career-enhancing professional articles
certification and industry announcements
real-world solution experience sharing for Microsoft technologies.
Our audience ranges
from the new Microsoft Certified Professional (MCP) to seasoned veterans with careers in system/network support, training, and application development.
In all cases, readers are assumed to have a
high level of technical knowledge
about Microsoft products, and about software and network technologies.
In general,
articles should be as detailed as possible
, within the constraints of the article’s length.
Achieving and maintaining certification
Certification news
Network and interoperability issues
Success stories:
MCPs
successes with clients
& employers
Migrating from one product to other products
Understanding and using
Microsoft and
third-party tools
Tips, tricks, tutorials and traps
Product reviews
Expert advice
Career-enhancing articles Articles on "soft skills" should assume
a career development perspective
. We want articles that will help others in the Certified Professional community gain maximum benefit from their skills and investment in certification.
Using certification to
screen new employees
Marketing your services
with certification
Incorporating certification into the
corporate career development
system
Certification and
measurement of real
world
skills
"Soft Skills" development to
complement technical skills
Tips on
preparing
for, and
passing
certification exams
Developing training
for certification
objectives
The software certification industry
How to
find a new job
using certification
How to
get promotions
and raises through certification
How to
start a consulting business
around certification
Trends
in training and testing technologies
Using your MCP title in
negotiating salary
Technical articles
Technical articles should
emphasize
a "case study"
point of view
and should share the most useful insights gained from real world experiences.
For example, it helps to
provide a list of recommended resources
or steps that will make the difference between success and failure.
Networking and Support Related topics:
Development Related
Windows 2000/.NET/XP family
Visual Basic
Windows NT Server
Visual Basic Add-Ons
Windows NT Workstation
VBA Windows 95 & 98
ActiveX Automation (formerly OLE Automation)
Microsoft Exchange Server Programming
Microsoft Office
Microsoft SQL Server
Microsoft SNA Server
ODBC
Microsoft Systems Management Server (SMS)
MAPI
Microsoft to NetWare Connectivity Access
Microsoft to Enterprise (Unix) Connectivity
FoxPro
Internet Information Server
Visual C++ & MFC
Other Microsoft Internet tools
Visual InterDev
Microsoft Office products
Note:
The best articles discuss using the above
tools in combination
with each other or some other popular platform or tool as part of a business solution. We also need other types of articles. Think about the
things you’ve discovered
. What are you glad you’ve learned?
We also run
exam prep product reviews
and stories about related third-party products or
new application
development products and approaches to business solutions. We’re open to story ideas that
can benefit
users of any key products.
Appendix B:
Case studies
A case study is an
opportunity to tell readers
about a project in enough detail that they can learn concrete information to apply to their own projects. Case studies should
highlight both the successes and failures
encountered:
Did the project take
longer than planned
? Did several pieces of software
fail to work together
? Was a wrong choice made in terms of some of the pieces?
What would you do differently
next time
? What would you do the same? MCSE Magazine runs two kinds of case studies:
short, 1,000-word-or-less pieces called "e-solutions" that present a short
explanation of a technical solution
that the writer has implemented successfully, and longer pieces that may run up to 2,500 words.
A case study is
not a chance
for a consulting firm
to advertise
its services, nor for a product to be described in glowing terms--both sides of the story need to be told. Case Study Format Obviously, all of the following points won’t apply to every case study, and certainly not to short "
e-solution
" pieces.
But use the following outline to remind you of the details about the
case study
that you may want to include. Remember, you’re
charting a path for others
who will be
attempting a similar feat
with similar resources after reading your piece. (Bold lines indicate the most crucial information to include.)
The
first paragraph
of the story should not only draw the reader in, but should give a
quick summary
of what the "hooks" of the article will be: "When
Company XYZ
decided to migrate its Microsoft Mail system to Exchange, the IT department had no idea that
the biggest challenge
would be …"
I. What the system consisted of before
· Description of what it did
· Hardware and software
· Personnel involved with supporting it
II. Business problems
· Why change the system?
· Did management, MIS, or users need convincing? (Advice?)
III. Approaches considered
· Why discarded or accepted
IV. Personnel brought in to handle the job
· Why they were chosen (third-party party vs. in-house vs. new staff)
V. Systems to be created
· Goals
VI. Cost factor
· Current expenses
· Anticipated savings or expenditures
VII. Time Table
· How job was broken down
· Estimated time required for each phase
VIII. Software
· Software (server, app dev tools, backup system, audit, disaster recovery, tools)
IX. Hardware
· Network, PCs, backup, other
X. Configuration
· Physical location of equipment
XI. Development
· Prototyping
· Actual coding, or implementation
XII. Making the cutover
· Testing, QA, debugging
· Problems that surfaced
· Tricks uncovered
XIII. Business as usual
· Who handles support
· Who’s responsible for updating, problems, etc.
XIV. Reassess and review
· Do’s and don'ts for readers
· Surprises
· Unplanned benefits
X. Things you wish you’d done differently
· What’s next: strategic planning Back to Top