Back End Marketing

a. What is Back End Marketing?

How can back end marketing help you increase your profits in a long run?

i. Selling on the "back end" simply means selling a product to your existing customer base. Sounds harmless and simple, but it's deadly. Here's why...
ii. It's far easier to sell a product to an existing customer at lower costs than it is to acquire a new one.
iii. It's generally accepted that back end marketing is the best way to overcome rough times. At the same time your business becomes far more successful.
iv. It is one marketing principle that just about every marketing department can agree on.


Part Two