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Telephone Etiquette
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You have an efficient, powerful and cost-effective
sign sales tool already at your disposal.
What is it? Why, its the telephone. But in order for your telephone
to live up to its billing as a profitable and productive mechanism,
it must be used professionally.
Develop a strategy to use this tool to its potential.
Take it upon yourself to
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- Present a pleasant demeanor. Dont allow anyone at your
business to answer the telephone gruffly with a Yeah? Instead,
have all identify your business clearly as well as themselves.
- Make sure no one eats or chews gum while on the telephone.
And, make sure no one flips through papers, catches up on some
weeding or painting, either. Doing so portrays disinterest and
disrespect.
- Try to return calls within the first 24 hours. That builds
customer confidence.
- Ask the customer whether its a good time to talk when
placing or returning a call. Be as brief as possible. If the
conversation exceeds 10 minutes or so, another appointment could
be made.
- Take a minute to organise thoughts before making an important
call. If needed, practice whats going to be said out loud.
- Be conversational. Less talking and more listening gives time
to respond at appropriate intervals. Let the customer know that
what theyre saying is important.
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In addition, take action to ensure that
your sign business is portrayed at its best.
The voice that answers your companys telephone has a responsibility
depict a certain personality.
Well, is it likable?
Friendly?
Confident?
It should be!
How can you get an idea of the image your company
is painting? Have a trusted associate telephone your office and make
an honest evaluation. What immediate impression do they get? Have
them assess
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- Whether the person answering the telephone can be heard comfortably.
Is the voice too soft? Too loud? Volume is the first but most
important factor.
- If the voice on the other end is strained. When someone lacks
confidence, nervousness can make listening to the delivery uncomfortable.
- Whether the person speaks in a monotone. Pitch is the spice
of speech. It keeps customers interested in whats being
said.
- If the voice is too rapid or too slow. Speaking too quickly
may not enable your listeners to understand the message. Speaking
too slowly is another great way to put them to sleep.
- Whether the person has good articulation. Are their words pronounced
correctly and clearly? Unfortunately, sloppy speech can present
your business as one thats unknowledgeable and careless.
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Remember to use your telephone as the
powerful sales tool that it already is. Develop strategies and take
action. Your customers will reward you! |
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