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Telephone Etiquette

 
  You have an efficient, powerful and cost-effective sign sales tool already at your disposal.

What is it? Why, it’s the telephone. But in order for your telephone to live up to its billing as a profitable and productive mechanism, it must be used professionally.

Develop a strategy to use this tool to its potential. Take it upon yourself to…

 
 
  1. Present a pleasant demeanor. Don’t allow anyone at your business to answer the telephone gruffly with a ‘Yeah?’ Instead, have all identify your business clearly as well as themselves.
  2. Make sure no one eats or chews gum while on the telephone. And, make sure no one flips through papers, catches up on some weeding or painting, either. Doing so portrays disinterest and disrespect.
  3. Try to return calls within the first 24 hours. That builds customer confidence.
  4. Ask the customer whether it’s a good time to talk when placing or returning a call. Be as brief as possible. If the conversation exceeds 10 minutes or so, another appointment could be made.
  5. Take a minute to organise thoughts before making an important call. If needed, practice what’s going to be said out loud.
  6. Be conversational. Less talking and more listening gives time to respond at appropriate intervals. Let the customer know that what they’re saying is important.
 
  In addition, take action to ensure that your sign business is portrayed at its best.

The voice that answers your company’s telephone has a responsibility depict a certain personality.

Well, is it likable?
Friendly?
Confident?

It should be!

How can you get an idea of the image your company is painting? Have a trusted associate telephone your office and make an honest evaluation. What immediate impression do they get? Have them assess…

 
 
  • Whether the person answering the telephone can be heard comfortably. Is the voice too soft? Too loud? Volume is the first but most important factor.
  • If the voice on the other end is strained. When someone lacks confidence, nervousness can make listening to the delivery uncomfortable.
  • Whether the person speaks in a monotone. Pitch is the spice of speech. It keeps customers interested in what’s being said.
  • If the voice is too rapid or too slow. Speaking too quickly may not enable your listeners to understand the message. Speaking too slowly is another great way to put them to sleep.
  • Whether the person has good articulation. Are their words pronounced correctly and clearly? Unfortunately, sloppy speech can present your business as one that’s unknowledgeable and careless.
 
  Remember to use your telephone as the powerful sales tool that it already is. Develop strategies and take action. Your customers will reward you!  
 

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