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Back End Marketing
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b. Why You're Not Doing Back End Marketing
Many companies do not fully use the potentials of back end marketing.
For many businesses back-end marketing is a very very difficult
topic. The Internet is helping advance the use of this marketing
tool: |
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i. It meant that you'd have to create a whole new product, or broker
a deal with a company that has an appropriate product for
your back end.
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ii. It would make your life more complicated. Suddenly you have a
whole new product to support, more complex accounting...
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iii. Back end marketing is totally different from "front end" marketing.
You struggle for years learning how to market your product, and then
you have to learn marketing all over again. |
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Part Three
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Consulting Articles 
