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Back End Marketing |
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a. What is Back End Marketing?
How can back end marketing help you increase your profits in
a long run?
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i. Selling on the "back end" simply means selling a product to
your existing customer base. Sounds harmless and simple, but
it's deadly. Here's why...
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ii. It's far easier to sell a product to an existing customer at
lower costs than it is to acquire a new one.
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iii. It's generally accepted that back end marketing is the
best way to overcome rough times. At the same time your business
becomes far more successful.
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iv. It is one marketing principle that just about every marketing
department can agree on.
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Part Two
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