Customers are not just supposed to be led to the On-line
Shop but to feel the Company's dynamic culture in order to
identify with the products image.
Pure product-identification by employees have had to develop into
a customer PI. A customer has moved away from the person needing goods
just for daily live but into individuals critical of product quality and
image.
He will decide upon brand as he or she can see herself reflected
in the brand identity or the product itself.
The car manufacturing industry have long recognized the potentials of CI (Corporate
Identity) and PI (Product Identity) and therefore these companies
have set up some of the best designed sites.
Consulting Articles 
