Business Development, Strategy Alignment and Consulting News from The Business City London -

	Partnership-Programs
	The idea of setting up a partnership-program to strengthen the sales potential of on-line services was brought to live by Jeff Bezos (Amazon.com). 300.000 partner have helped Amazon to superb sales figures and many webmasters to an extra bit of cash. These partner run homepages/websites, which link visitors to Amazon.com. In America, partnership-programs have established themselves in many sectors of business. Banner (small images with advertising slogans) are set on well frequented sites and linked to the sponsor's site. By clicking at one of those images you are sent to the sponsors site. This is a banner: <SCRIPT LANGUAGE="JavaScript"><!-- random = parseInt(Math.random()*1000) banner = '<A HREF="http://www.mcmcse.com/cgibin/exchange/ads.pl?member=mcsemag;banner=NonSSI;' banner += 'page=' + random + '" TARGET="_blank">'; banner += '<IMG SRC="http://www.mcmcse.com/cgibin/exchange/ads.pl?member=mcsemag;' banner += 'page=' + random + '" WIDTH=468 HEIGHT=60' banner += ' ALT="IT Showcase" BORDER=0></A>' document.write(banner) // --> </SCRIPT> Usually you can join these partnerships at no cost. Although the webmaster hasn't much to do to get the banners onto his site, the advertising company program requires complex software (to find out who helped to sell the goods). Some offer a bonus system and others a share in the deal. iChannel offers such special software.